Tuesday, January 31, 2012

Lucena City Population as a Target Market

  Small and Medium Enterprises in Lucena City are finding it difficult to write their marketing plan due to the absence of statistics about the target market. In order to help them in writing their feasibility study and business plan the "Filipino Investor by Arnel L. Cadeliña" blog is sharing the research about Lucena City population. The target market is a vital component of the marketing plan, without it all other components of the feasibility study can be considered irrelevant.
  Here is the statistics of the Lucena City Population:.

Now that you know your target market, you may now aligned your management , operations & production and financial plans. Good luck!

Arnel L. Cadeliña


  1. Anonymous6:49 AM

    Very informative , much better if you include the total population which is more or less 250k, the figure shows only the total voting population which is less than a half of lucenas total population,besides lucenas daytime population almost double coz it serves as a commercial, institutional, and a capital of quezon province.

    1. Dear Anonymous,
      Thank you for your insight.You are correct on the estimated 250k population of Lucena though the figures indicated in the article were voters aged 18 and above. If the target market of entrepreneurs include age 1 and above you are then correct to use the entire population.
      Regards and keep in touch.

      Arnel L. Cadeliña